B2B Summit

October 9 – 11, 2023  |  London & Digital

Katie Linford

Principal Analyst, Forrester

Katie has more than 18 years of broad marketing technology experience in solutions, implementation, and operations across multiple industries.

Prior to joining SiriusDecisions, Katie was as a senior marketing technology leader at Whole Foods Market, focusing on platform management, and gained deep experience in technology selection, evolution, and efficiency — and business and technology process design in an agile environment. Katie helped lead the growth and transformation of the marketing and digital technology departments; as well as the architecture, definition, delivery, and operations for multiple large-scale cross-functional technology solutions.

Before her time at Whole Foods Market, Katie led digital marketing technology at Advanced Micro Devices (AMD). There she defined and managed AMD’s global marketing technology strategy, including digital experience and brand management, information technology coordination, prioritization, and technology selections. Katie created and established AMD’s digital marketing technology team and processes to consolidate marketing technology operations, objectives, management, and was responsible for marketing/information technology relationships management. During this time, Katie also authored and taught Microsoft collaboration technology courses to global industry audiences.

Katie has a degree in English Literature from St. Edwards University in Austin, TX.