B2B Summit

October 9 – 11, 2023  |  London & Digital


B2B Return on Integration Honors

The 2023 B2B Return on Integration Honors showcase organizations that have achieved strong sales, marketing and/or product alignment, and as a result have improved company performance.  Only one organization in EMEA achieves this honor each year.

Congratulations to our 2023 Return on Integration Honors award winner : Keysight

B2B Programs of the Year

Forrester is delighted to announce the winners for the highly anticipated B2B Program Of The Year (POY) Awards. Programs of the Year awards recognize outstanding achievements in a particular area in marketing functions based on the successful implementation of research, frameworks, and best practices to improve functional performance.

Congratulations to our 2023 Programs of the Year award winners : NTT Ltd and Dun & Bradstreet

Executive Leadership Exchange

For Qualified Attendees

The Executive Leadership Exchange (ELE) is an invitation-only program for up to 45 qualified CMOs and senior marketing executives. The program will expand on the Forrester thought leadership presented at the conference and create a private peer network supporting leaders’ priorities. An exclusive facilitated networking session will also be featured.

This program is offered by invitation only. Invitations will be extended closer to the event date. To be approved to attend, applicants must be the senior-most global or EMEA regional marketing executive in their organization. Please contact events@forrester.com with any questions.

Exclusive Agenda

Recommended Executive Agenda

Take Forrester’s guidance on which sessions to attend as a marketing or sales leader from the entire conference.


Analyst Access

Priority Analyst 1-On-1 Booking

Receive priority booking for 1-on-1 networking and guidance meetings with our best-in-class analysts and experts.

Exclusive Analyst Networking Session

Identify challenges and solve problems in small group collaboration with your peers and Forrester experts.


Private Executive Roundtable

Facilitated by Forrester team members who specialise in leading C-level networking discussions pointed at meaningful outcomes.



Detailed Agenda

Bold Starts, October 9th

5:00 pm – Welcome Cocktail Reception

Let us welcome you to London and to B2B Summit EMEA 2023 at the ELE Welcome Cocktail Reception. Please join us for a drink at the Clipper Bar to meet your peers and Forrester Analysts and get excited for the days ahead!

Tuesday, October 10th

12:45 pm – ELE Lunch – Meet Your Peers

After a full morning of presentations, please join us in the Arcadia Room (2nd floor) for the Meet Your Peers ELE Lunch. Take this opportunity to network with your peers, reflect on the morning’s talks, and discuss the exciting topics for the day ahead!

Wednesday, October 11th

10:35 am – Exclusive Q&A with ROI Award Winner

Please join us in the Arcadia Room (2nd Floor) to celebrate the ROI winner of 2023, Keysight! Sarah Calnan and Joel Conover, our Summit 2023 winners, will give you a sneak preview of their keynote presentation, where they will tell their story of success. ELE attendees will have the opportunity to ask questions and discuss key aspects of their journey.

11:55 am – ELE Lunch & Facilitated Planning Guide Group Discussions

Enjoy an exclusive ELE Lunch & Facilitated Planning Guide Group Discussions before our final Summit presentations and closing remarks. Take this opportunity to gain insights and inspiration from our expert Forrester analysts and from your peers around planning for 2024.


B2B Marketing Certification

B2B Marketing Certification accelerates your team’s ability to align and create strategic marketing programmes that achieve business objectives and grow revenue. Join us for a facilitated video lesson sampled from our Accelerating B2B Marketing course, then go on to explore the course experience.

Additional details about B2B Marketing Certification will be shared soon.

Forrester Women's Leadership Program

Forrester Women's Leadership Program

Join us as we focus on how to help advance women leaders in your organization, break down barriers, and overcome challenges. Learn from your peers on advancement strategies for women leaders and participate in a conversation about how to develop meaningful relationships with women leaders in the B2B industry. All are welcome to join!



2:00 pm – Welcome Remarks

Host Lisa Singer will kick off the proceedings by sharing data on women in the workplace, revealing both challenges and opportunities to set the stage.


Lisa Singer, VP, Research Director

2:15 pm – Fireside Chat with Jessica Chivers and Nicky Briggs

This Q&A style panel will touch on a range of topics such as how women can get better at asking for what they need to progress in the workplace, building confidence, overcoming social norms, and career lightbulb


Jessica Chivers, CEO, The Talent Keeper Specialists

Nicky Briggs, VP, Principal Analyst, Forrester

3:00 pm – Strengths Workshop

This interactive facilitated networking workshop will use a short strengths finder exercise that participants are asked to complete in advance.

4:00 pm – Final Remarks


Lisa Singer, VP, Research Director

Diversity, Equity, & Inclusion

Diversity, Equity, And Inclusion Are Part Of The Fabric Of Forrester’s Culture. We Are Excited To Share That This Year’s Program Includes Sessions Dedicated To A Number Of Important Areas Of Focus As It Relates To Diversity And Inclusion.


Preserving Your Corporate Values In Tough Times

Karen Tran, Forrester 

When a company is tested by external threats like a recession, it’s imperative to stay true to its purpose to weather the storm. From economic instability to political and social eruptions, how do brands hold to their values when faced with difficult decisions? This session will provide the following benefits:

  • Learn how to leverage your brand purpose for making difficult business decisions
  • Understand the CMO’s role in protecting the brand and advocating for corporate values

Fostering Career Growth In Portfolio Marketing

John Buten, Forrester 

To make an impact, portfolio marketers must build capable, motivated teams. We will look at the unique challenges of developing skills in portfolio marketing. We will also review best practices for motivating teams to invest in personal professional development. This session will provide the following benefits:

  • Understand the steps for fostering growth in your portfolio marketing team
  • Provide guidance on practices that enable teams to take charge of their growth

Fireside Chat: Inner Master, Outer Impact: Lessons in Leadership 

Hitendra Wadhwa, Founder, Mentora Institute with Ash Mukherjee, Forrester 

Hitendra’s mission is to discover, codify, and explore the laws of success in life and leadership. With an MBA and Ph.D. from MIT’s Sloan School of Management, Wadhwa brings a mathematician’s rigor and a truth-seeker’s spirit to some of today’s most vexing questions about authenticity, success, leadership, and human potential. In this conversation, we’ll explore with Hitendra his personal journey of discovery, his insights, and his recommendations for defining, and then achieving purpose, and how you can be a better leader with Cultural Intelligence.

Design Responsible Commerce Experiences

Gina Bhawalkar, Forrester 

Digital acceleration has raised the stakes for trust in digital experiences. Yet many commerce experiences erode trust by failing to prioritize accessibility, privacy, inclusion, transparency, well-being, and other ethical principles, suffering reputational damage and lost sales as a result. Practicing responsible design ensures that experiences are aligned with the ethical principles your company is committed to and creates opportunity for differentiation and growth. Attend this session to: 

  • Understand the principles for designing responsibly. 
  • Learn best practices to activate these principles in your design process.

The Evolving Drivers Behind Accessibility Commitments: Attracting and Retaining Talent Enters The Spotlight

Sarah Bernard, Co-Founder & Chief Operating Officer, Inclusively, Charlotte Dales, Co-Founder & CEO, Inclusively, Gina Bhawalkar, Forrester

Compliance and avoiding lawsuits are no longer the primary drivers behind enterprise accessibility commitments. In this panel session we will discuss why firms increasingly cite “attracting and retaining talent” as a top driver behind accessibility commitments and the best practices to deliver on those commitments. You will learn:

    • The myths of providing accommodations and how to manage an increasing number of requests from employees
    • How companies personalize their employee value proposition at scale
    • Why a “one size fits all” approach to accessibility doesn’t work and why having a strong, accessible, culture can be the difference between a productive employee base versus and unsatisfied one

Fireside Chat: Resilience, Growth Mindset And Self-Care: A Leadership Journey

Monica Carlesso, Head of Product – Authentication & Identity, Lloyds Banking with Ash Mukherjee, Forrester

A personal & professional journey that has seen this Product Leader succeed across multiple industries, geographies and at the intersection of technological & business disruption. In this fireside chat, Ash Mukherjee will discuss with Monica Carlesso how she has grown as leader by embracing curiosity and displayed grit to open to be constantly out of the comfort zone yet has learnt how self-care is key to leadership and a sustainable growth. Modern leadership is about embracing change and dichotomies, both as strategic business levers but also to lead compassionately through massive societal changes and Monica will share her story with Ash. 
During this session, we will discuss:  

  •  A product leader’s journey across different industries and geographies, exploring challenges and implications
  • How to overcome the bumps of a growth journey with curiosity, grit and self-care. 


Bring Your Team

“If you want to go fast, travel alone. If you want to go far, travel together.” B2B Summit EMEA provides a broad and deep agenda to maximize learning and networking opportunities for groups of attendees from the same company.

Take another look at the agenda today. Browse some sessions you think would interest your team. See for yourself why it really is smarter to “travel together” when you come to this year’s Summit EMEA.

Small Team

  • Discounted Tickets: Receive 4 tickets for the price of 3 in one transaction. No code required, just add 4 tickets to your cart.

Large Team

Pricing and experiential incentive for teams of 25+ paid attendees from the same enterprise.​

  • VIP Seating in Keynote Room: Premier seating reserved for VIP attendees​​
  • VIP Badge: Unique name badge identifier to signify VIP-level status