Chief Strategy Officer, Captiv8

Saeyoung is currently Chief Strategy Officer at Captiv8, a leading influencer marketing technology company. At Captiv8, Saeyoung helped Captiv8 become an alpha Partner for TikTok & Instagram’s Creator Marketplace API, spearheading business development projects that enabled global expansion into EMEA/APAC, and introduced a first-to-market capability with LiveRamp to prepare clients for a cookie-less world. She has worked across the social spectrum of paid, owned, and earned to build social-first brands with clients such as Taco Bell, Walmart, Playboy, Disney, Svedka, Burger King & Kraft Heinz. Saeyoung is passionate about diverse representation in media and purpose-driven marketing as a proud member of the LGBTQ community & Korean-American.