GVP Solutions, Zeta

William (Bill) Sears, Group VP Solution Strategy, translates client business challenges into solutions powered by Marketing Technology. Bill has led Product Development, Client Service, Product Marketing, Vertical Strategy, Partnership Development, and Strategic Sales Enablement Teams, providing Marketing Transformation via solution design. Specific areas of expertise include: Data Management, Consumer Analytics, Platform Planning, and Organizational Adoption. Vertical expertise include: Consumer Packaged Goods, Automotive, Financial Services, Travel, and Retail. Bill has broad market experience as an applied leader in marketing technology, consumer analytics, shopper marketing, digital marketing, and market research. He has delivered results and led on-site teams at more than 20 global brands. Participated in the design and application of the Liquid Data platform at IRI, [x+1] DMP, Rocket Fuel DSP and AI, and today helps clients apply the power of Zeta’s ZMP platform. Recognized with multiple partner and innovator awards from his clients, Bill continues to challenge the boundaries of technology enabled data collection and application to drive marketing results for his clients. Personal Detail: Bill holds a BS in Marketing from Ithaca College, and a Ducktorate Degree from the Walt Disney University. He and his family are proud puppy raisers for Can Do Canines Assistance dogs, having graduated seven dogs, brought over 60 puppies into the program, with two more at home today. When not working or walking dogs, Bill can be found cleaning and polishing cars in his garage.