Have you ignited action within your organization? Showcase your company’s achievements with Forrester’s 2025 B2B Awards.
The 2025 B2B Return On Integration Honors
B2B Return On Integration Honors
The 2025 B2B Return On Integration Honors showcase C-Level experts in organizations that have achieved strong product, marketing, sales, and customer engagement alignment and as a result have improved company performance.
Specific criteria include:
- A focus on aligning product, marketing, sales, and customer engagement goals.
- Demonstrated integration of product, marketing, sales, and customer engagement functions across the organization (must include two or more functions).
- Quantified outcome-based metrics to tell the story of success.
A C-level representative for each B2B Return On Integration Honoree will be asked to join a keynote panel during B2B Summit. A complimentary ticket to the event will be provided for this individual.
Submissions are open through August 12, 2025.
The 2025 B2B Programs Of The Year Awards
B2B Programs Of The Year Awards
The 2025 B2B Programs Of The Year Awards recognize outstanding achievements from organizations that have:
- Delivered outstanding achievements in product, marketing, sales, and customer engagement functions.
- Leveraged innovative frameworks and best practices to improve functional performance.
Winners for the B2B Programs Of The Year Awards will be selected based on the program’s associated business function or role (e.g., heads of marketing, sales, demand marketing, account-based marketing, digital marketing, field marketing, portfolio marketing, marketing operations, sales operations, revenue operations, partner ecosystem marketing, customer marketing, and content strategy and operations).
One representative for each B2B Program Of The Year Award winner will be asked to join a mainstage session during B2B Summit. A complimentary ticket to the event will be provided for this individual.
Submissions are open through August 12, 2025.
FAQ
No, the awards are open to both clients and non-clients!
Yes, the questions can be viewed by downloading the nomination packet.
Shortlisted nominees are selected on the qualitative and quantitative depth of their nominations.
A judging panel of Forrester experts will shortlist organizations and then interview them, if necessary, to carefully select award recipients.
A proprietary, quantitative, and qualitative scoring methodology will be applied to all applications.
No. All responses are treated as strictly confidential. If we wish to use anything from our conversation in published research, we will ask for your explicit permission.
Winners will be notified in early September 2025.
The B2B Return On Integration Honoree will be interviewed on stage during a keynote, while the B2B Programs Of The Year Awards winners will also participate in a mainstage session at this year’s Summit.
The keynote session with the B2B Return On Integration Honoree will be recorded and accessible via the digital platform, while the session with the B2B Programs Of The Year Awards winners will not be recorded.
Forrester will cover a one-night hotel stay and provide complimentary access to the event for up to two representatives from the winning company for our B2B Return On Integration Honors. Forrester will provide complimentary access to the event for one representative from the winning companies for our B2B Programs Of The Year Awards.
Organizations that apply for the B2B Return On Integration Honors must be willing to have a senior executive discuss their company’s alignment efforts and results in a keynote panel on stage at Forrester’s B2B Summit APAC 2025 event, while those selected for the B2B Programs Of The Year Awards must also be willing to have a representative participate in a session.
To be eligible for either award, programs need to be developed by leaders and teams based in APAC.
Forrester Awards
Looking for inspiration to fuel your growth? Forrester annually recognizes organizations and individuals excelling in growth strategy and execution. Explore our award categories and view the achievements of our past winners.
B2B Summit APAC · November 6, 2025 · Singapore & Digital
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