What B2B Leaders Learned At B2B Forum EMEA 2026
B2B leaders gathered in London to explore how AI-driven buyer autonomy is reshaping go-to-market strategy. From analyst keynotes and practical workshops to candid peer discussions, attendees left with new ideas, proven frameworks, and actionable plans to drive growth. Join us in 2027 as B2B Forum EMEA becomes B2B Summit EMEA, with more ways to learn, connect, and drive growth.
A Look Inside B2B Forum EMEA 2026
From packed keynote sessions and analyst insights to peer conversations and networking opportunities, B2B Forum EMEA brought together leaders from across the region to share ideas, challenge assumptions, and build new connections.
Hello, GTM Singularity.
AI-driven buyer autonomy is reshaping how businesses evaluate, engage, and purchase solutions. The opening keynote challenged leaders to rethink their go-to-market strategies and prepare their organisations for what’s next.
Aligning Brand, Demand, And Revenue
Attendees gained practical guidance on aligning marketing, sales, product, and customer teams to improve collaboration, strengthen execution, and drive business results.
Turning Insight Into Action
Attendees left with practical frameworks and clear next steps for addressing today’s go-to-market challenges. Analyst sessions, workshops, and peer discussions focused on helping leaders make smarter decisions and drive measurable results.
Why Attend In 2027
The future of go-to-market is arriving faster than ever. In 2027, B2B Forum EMEA becomes B2B Summit EMEA, bringing together marketing, sales, customer, product, and revenue leaders for an expanded event experience focused on driving growth and delivering customer value.
Accelerate Outcomes
Turn bold ideas into measurable results with frameworks for AI-driven buyer autonomy.
Align Teams
Unify marketing, sales, product, and customer success under one GTM vision.
Drive ROI
Apply proven strategies to optimise performance and show impact where it matters most.
Gain Clarity
Cut through complexity with research-backed guidance tailored to your role and goals.
Build Confidence
Validate decisions with insights from Forrester analysts and peers who’ve solved similar challenges.
Future-Proof GTM
Prepare for the GTM singularity by calibrating human + AI and converging brand and demand.
Who Should Attend
Marketing Leaders
Set direction, allocate budget, and align teams to deliver measurable growth across EMEA markets.
Demand And ABM
Optimise programmes, prioritise accounts, and deliver revenue impact with AI-ready programs and measurable outcomes.
Product Teams
Shape messaging, packaging, and launches with clearer insight into customer value and demand signals.
Customer Leaders
Strengthen retention, expansion, and lifetime value by aligning customer experience, success, and growth strategies to how modern buying groups operate post-sale.
Operations Leaders
Align processes, optimise technology investments, and inspire best-in-class data and AI adoption throughout marketing and sales.
What You’ll Experience
Solve today’s challenges. Build tomorrow’s growth strategy.
Insight-Rich Sessions
Attend research-driven keynotes and presentations from Forrester analysts and industry leaders focused on the future of B2B growth.
Peer Networking
Connect with senior marketing, product, customer, and revenue leaders facing similar opportunities and challenges.
Hands-On Guidance
Participate in discussions and interactive sessions that help turn ideas into practical action.
Strategic Tools
Take away proven frameworks, planning tools, and actionable guidance you can apply immediately within your organisation.
Different By Design
B2B Summit EMEA delivers independent, research-backed insights you can trust. Every session is designed for activation, providing practical guidance, proven frameworks, and strategies that help you accelerate growth, align teams, and make confident decisions.
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