2025 Was A Wake-Up Call. Make 2026 Your Year To Pull Ahead.
Last year, B2B Summit EMEA 2025 exposed the chaos reshaping the buying landscape, from AI disruption and generational shifts to increasingly complex buying networks. Leaders across marketing, sales, product, and demand didn’t just attend — they confronted the mayhem head on and left with the frameworks, insights, and confidence to lead through it.
But the buying landscape hasn’t settled. If anything, the pace of change is accelerating.
That’s why B2B Summit EMEA 2026 is your moment to act. Join us in London — a hub of global business and bold innovation — and equip yourself to turn disruption into growth, align your teams, and lead with clarity.
Registration opens soon. Be sure to check back for early bird pricing. London awaits — are you ready?
Relive the highlights from B2B Summit EMEA 2025.
What You Missed In 2025
Revenue-Driving Strategies: Attendees uncovered how shifting from lead-centric models to buying network strategies can dramatically accelerate pipeline momentum and deal size.
Expert-Led Insights: Visionaries from Palo Alto Networks, Thoughtworks, EY, and more shared strategies for navigating AI disruption, buyer complexity, revenue, and go-to-market transformation.
Immersive Learning: Participants stepped into a simulated B2B buying environment to experience friction firsthand, identify go-to-market gaps, and apply frameworks that drive alignment across teams.
Unforgettable Moments: From analyst-led keynotes to exclusive executive sessions and hands-on workshops, the Summit delivered clarity, confidence, and community — all under one roof.
What Attendees Had to Say
I enjoyed all of it — from attending Forrester-led sessions and meeting vendors to joining the dinner with analysts and other marketers.
— Stéphane Hallé
senior digital marketing manager at Cisco
This was the first time that I’ve attended, and it was precisely organised — a really top-notch experience.
— Angela Nightingale
marketing director at Cradlepoint
Lead With Confidence — No Matter Your Role
Marketing Leaders: Redefine growth strategies and prove marketing’s impact.
Demand & ABM Professionals: Shift from MQLs to buying networks and boost pipeline momentum.
Sales Executives: Leverage AI, refine compensation, and master postsale success.
Product Teams: Use buyer insights to sharpen messaging and gain a competitive edge.
Where Leaders Level Up
Executive Leadership Exchange (ELE): Join an exclusive programme for senior leaders to connect, collaborate, and dive deeper into Forrester’s thought leadership.
Immersive Experiences: Participate in simulation-style activities that bring buyer dynamics to life and challenge your go-to-market thinking.
Certification Programme: Earn a professional badge by mastering AI-driven strategies for marketing, sales, product, and customer success.
Women’s Leadership Programme: Empower your growth mindset and lead with resilience in today’s fast-changing B2B world.
Ignite Programme: Not a Forrester client? No problem. This invite-only session delivers peer-driven insights and exclusive networking.
Different By Design
At Forrester’s B2B Summits, content comes with credibility built in. Delivered by expert analysts, our sessions are built on unbiased, research-backed insights and provide actionable strategies without vendor pitches, slants, or hidden agendas. Forrester creates an environment where knowledge is the product and outcomes are the mission.
Why 2026 Will Be Even Bigger And Better
B2B Summit EMEA 2026 is set to raise the bar once again by delivering insights and experiences that don’t just meet expectations — they redefine them. From evolving buyer networks to AI-powered go-to-market strategies, this year’s Summit will equip you to lead with precision and drive measurable impact.
Registration opens soon. We hope you’ll join us in London, September 28-30, 2026.
Pressing B2B Summit EMEA Questions?
Complete this form to contact our event sales team with any immediate questions. Also, be sure to check back soon to take advantage of our early bird registration discounts.
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