Executive Leadership Exchange
For Qualified Executives Only
The Executive Leadership Exchange (ELE) is a qualification-only programme. It is designed to deliver a premium experience for C-level marketing, sales, customer, and product executives. The programme will expand on the Forrester thought leadership presented at the conference and create a private senior executive network supporting leaders’ priorities. Facilitated networking sessions will be offered that target best practices aligned to executive priorities.
This program is offered by invitation/application only. Invitations will be extended closer to the event date. Please contact events@forrester.com with any questions.
Private Executive Sessions
Attend private sessions featuring sneak peeks of sessions and exclusive Q&As
Priority Analyst 1-On-1 Booking
Receive priority booking for 1-on-1 networking and guidance meetings with our best-in-class analysts and experts.
Exclusive Analyst Networking Sessions And Receptions
Identify challenges and solve problems in small group collaborations with Forrester experts and enjoy premium reception and dining experiences with peers.
Private ELE Networking Lounge
Connect with your peers during the conference at the exclusive sessions and in a private networking lounge onsite.
See our filtered agenda for details on the Executive Leadership Exchange Program (ELE) throughout B2B Summit EMEA.
Immersive Experience
Mastering Buyer Mayhem: An Immersive Experience
Step into the buyer’s shoes—and transform your Go-To-Market strategy. Join us for a high-impact, interactive session where you’ll enter a fully simulated B2B buying environment. This isn’t just a workshop—it’s an immersive experience that reveals the hidden disconnects between vendors and buyers, to equip you with the tools to close those gaps. Inside the Experience Room, you’ll navigate real-world customer challenges, make strategic decisions under pressure, and uncover the critical elements often missing from traditional GTM approaches. Guided by expert facilitators, you’ll collaborate, problem-solve, and reflect on your actions in a dynamic, hands-on setting.
What You’ll Experience:
- Walk through a typical B2B buyer journey—and feel the friction firsthand.
- Identify missing pieces in your GTM strategy, pair key elements, and solve real business problems.
- Apply practical tools and frameworks to redesign your customer experience and drive alignment across teams.
And at the end, you’ll know which treat you got!
Speakers:
Joana de Quintanilha, VP, Principal Analyst, Forrester
Edoardo Zavarella, Principal Consultant, Forrester
Certification
B2B Summit Certification Programme: Harness AI For B2B Marketing, Sales, Customer & Product
Attendees of this certification programme kickoff workshop will begin earning the B2B Summit Certification: Harness AI For B2B Marketing, Sales & Product. Pre-registration is required and open to a limited number of attendees; we encourage participants to register as early as possible to secure a spot.
Forrester is offering a Summit-exclusive Certification programme, providing attendees with a curated event experience, guided practice applying Forrester’s ideas and frameworks to their own organization, and the opportunity to earn a professional certificate and badge by completing the programme requirements.
Attendees will have the opportunity to participate in the following certification programme: Harness AI For B2B Marketing, Sales, Customer & Product
How to participate in the certification program:
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- Use the Forrester Events App to pre-register for the kickoff workshop: “AI Unleashed Hackathon: Creating Magic Without Mistakes And Mayhem” on Monday at 3:00 pm.
- Attend the kickoff workshop, where you will confirm your desire to participate in the certification program and receive access to the online course.
- Complete the certification requirements, which include attending a selection of sessions and reflecting on what you learned and will apply from those sessions in the online course.
- Earn your B2B Summit certificate and badge!
Certification Session Requirements:
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- Kickoff Workshop: AI Unleashed Hackathon: Creating Magic Without Mistakes And Mayhem, Monday at 3:00pm ET
- Keynotes: Two designated keynotes, plus one of your choice
- Breakout Sessions: Three breakout sessions of your choice from a selection of options
- Roundtable Discussions: One roundtable discussion
- Capstone Session: Wrap-up and discussion with your fellow participants
See our filtered agenda for details on all the sessions you can attend throughout B2B Summit EMEA to earn a professional certificate and badge.
Forrester Women's Leadership Program
Thrive In Chaos
In today’s fast-paced and unpredictable world, women leaders must be equipped to embrace challenges, take calculated risks, and make confident decisions while building the skills necessary to adapt and grow. This session will empower attendees with practical tools, strategies, and insights to navigate disruption and lead with resilience. Through interactive exercises, actionable frameworks, and inspiring discussions, attendees will gain the confidence to turn uncertainty into opportunity and growth. In this session, you will learn:
- How to embrace risk-taking with a growth mindset and turn fear of failure into a stepping stone for success.
- Strategies to identify skill gaps, build new capabilities, and leverage your strengths to thrive in a changing environment.
See our filtered agenda for details on the Forrester Women’s Leadership Program throughout B2B Summit EMEA.
Ignite Programme
Ignite Programme
Thanks to Forrester’s insights, you can learn to stay ahead in a rapidly evolving buying landscape. Our Ignite programme gives qualified B2B marketing, sales, and product leaders — who aren’t Forrester clients — the opportunity to gain a key advantage. This invitation-only session features private, peer-driven discussions on how Forrester helps organisations master buying mayhem, drive growth, and align strategies amidst constant change. Elevate your Summit experience with exclusive opportunities to spark ideas and enhance your go-to-market strategies.
What To Expect
Exclusive Insights
Discover how Forrester’s insights enable organisations to adapt to shifting B2B buyer behaviours driven by the evolution of buying networks, transform revenue operations to foster growth, and prepare for a future shaped by AI agents.
Client Perspectives
Participate in a live Q&A with Forrester clients as they share how they’ve partnered with Forrester to thrive in volatile environments and adapt their B2B buying strategies to accelerate growth.
Peer Networking
Connect with fellow executives who share your challenges and goals.
Attendance is limited and by invitation only. Please contact events@forrester.com with any questions.
Bring Your Team
Bring Your Team
Purchase 6 onsite passes by September 12 and unlock your team’s potential at B2B EMEA in London, October 6-8! Join us as a team for access to unique content, private sessions with Forrester analysts, and exclusive experiences not available to the general audience. This program is designed to help teams collaborate, plan key initiatives, and build stronger connections, all while benefiting from Forrester’s unparalleled insights in real time. It’s the ultimate way to maximize the value of attending as a team.
Perks for 6+ Paid Team Members include:
Early Access To One-On-Ones
Receive early access for your entire onsite team to book one-on-one meetings.
Team Analyst Meeting
In addition to one-on-one meetings, the onsite team will have an opportunity to schedule a team analyst meeting.
B2B Summit EMEA · October 6 – 8, 2025 · London & Digital
Have a question about an upcoming Forrester event? Contact us at events@forrester.com.