B2B Summit
North America

B2B Marketing, Sales, & Product Leaders

May 5 – 8, 2024  |  Austin & Digital

Awards

B2B Return On Integration Honors

The 2024 B2B Return On Integration Honors showcase organizations that have achieved strong sales, marketing, and product alignment, and as a result have improved company performance.

Congratulations to our 2024 winners!

B2B Programs Of The Year

The Forrester B2B Programs Of The Year awards recognize outstanding achievements in a particular area in sales, marketing, and product functions based on top-tier frameworks and best practices to improve functional performance. 

Congratulations to our 2024 winners!

Forrester Awards

Looking for inspiration to fuel your growth? Forrester annually recognizes organizations and individuals excelling in growth strategy and execution. Explore our award categories and view the achievements of our past winners.

Forrester Women's Leadership Program

Forrester Women's Leadership Program

Communities. Advancement. Change. 

The Forrester Women’s Leadership Program focuses on building community and advancing women in the organization by breaking down barriers and overcoming challenges. Learn advancement strategies and engage in conversations about developing meaningful relationships with women across B2B sales, marketing and product. All are welcome to join!

The Forrester Women’s Leadership Program will:​

  • Build Community
  • Inspire Change
  • Drive Advancement 
  • Foster Allyship and Individual Empowerment
  • Facilitate Meaningful Connections

 

Agenda

Bold Starts, May 5

1:30 pm – Welcome Remarks, Lunch & Networking

2:00 pm – Fireside Chat with Professor Raji Srinivasan, UT Austin & Lisa Singer VP Principal Analyst, Forrester

3:00 pm – Forrester Panel Moderated by Maria Chien

3:30 pm – Facilitated Networking  – Analyst moderated Roundtables

4:00 pm –  Meet the 2023 Mentor/Mentees

4:30  pm – Final Remarks

 

Wednesday, May 8

8:00 – 8:45 am – Breakfast Roundtable for Forrester Women Participants

Executive Leadership Exchange

For Qualified Executives Only

The Executive Leadership Exchange (ELE) is a qualification-only program. It’s designed to deliver a premium experience for 150 C-level marketing, sales and product executives. The program will expand on the Forrester thought leadership presented at the conference and create a private senior executive network supporting leaders’ priorities. Facilitated networking sessions will be offered that target best practices aligned to executive priorities.

This program is offered by invitation/application only. Invitations will be extended closer to the event date. To be approved to attend, applicants must be C-level and not report to any higher marketing, sales, or product executive in their organization. Please contact events@forrester.com with any questions.

 

Align. Re-invent. Win: Leading Through Change

Winning with AI:  C-level leaders in many B2B organizations are trying to understand what AI, particularly generative AI will mean for their business, and how they can turn this disruptive force into a competitive advantage.​

Operating model transformation:  In the face of ongoing economic uncertainty, senior B2B leaders want to optimize their teams and align their operating models to drive growth, while dealing with budget and resource constraints.​

Communicating marketing’s business value: Senior B2B leaders are taking a renewed focus on capturing and communicating marketing’s value across the customer lifecycle, the impact of brand building combined with demand generation efforts, and marketing’s value contribution to partners, investors, and other stakeholders.

Exclusive Agenda

Recommended Executive Agenda

Take Forrester’s guidance on which sessions to attend as a marketing or sales leader for the entire conference.

Private Executive Sessions

Attend private sessions featuring sneak peeks of sessions and exclusive Q&As

 

Analyst Access

Priority Analyst 1-On-1 Booking

Receive priority booking for 1-on-1 networking and guidance meetings with our best-in-class analysts and experts.

Exclusive Analyst Networking Sessions And Receptions

Identify challenges and solve problems in small group collaborations with Forrester experts, and enjoy premium reception and dining experiences with peers.

Networking

Private ELE Networking Lounge

Connect with your peers during the conference at the exclusive sessions and in a private networking lounge onsite.

Detailed Agenda

Bold Starts, May 5

5:00pm – Meet Your Peers: ELE Welcome Reception

As Summit 2024 kicks off, we invite you to join the Forrester team and your fellow ELE delegates for a welcome drink.

Nick Buck from Forrester’s B2B Marketing Executive Strategies service will provide some opening remarks and preview of the great content and sessions you can look forward to at Summit.

 

Monday, May 6

1:10 PM – Exclusive Lunch with our Day One Keynote Presenter

Connect with other members of the Executive Leadership Exchange at this private lunch.

You will also hear from our Guest keynote speaker address and answers your questions.

5:15 pm – Show Floor Reception

For all attendees

7:00 PM – Exclusive Private ELE Dinner

Please join us on Monday evening for an exclusive dinner for the Executive Leadership Exchange.

Tuesday, May 7

12:35 pm – Exclusive Facilitated Q&A with a POY and a ROI Award winner

Hear stories of success from some of our Summit 2024 award winners.  Have the chance to ask questions and discuss key aspects of their journeys.

3:00 pm – Exclusive Facilitated ELE Birds of a Feather Small Group Discussions & Peer Networking

Come together with your fellow executives for focused, facilitated discussions on specific initiatives you are working on.

Topics will be determined based on your requests, and Forrester Analysts and Executive Partners will be on hand to provide their expert perspectives.

Wednesday, May 8

10:10 am – Facilitated Peer Discussion Focused on Priority Initiatives (Team Based)

As Summit 2024 reaches its final day, invite your teams to join you in the ELE programming.

Forrester Analysts and Executive Partners will be there to discuss what you have heard and any questions you might have.

12:40 pm – ELE Lunch

Held in the main lunch area of the ACC, ELE delegates are welcome to invite their teams

As Summit 2024 draws to a close, enjoy a lunch with your teams.

Forrester teams will be available to chat about the key areas where we can help as you look to implement some of the things you have seen at Summit.

Bring Your Team

Forrester Summits offer comprehensive access to the latest insight from Forrester experts, industry peer case studies, and leading-edge high-tech service providers.

 

Team Program

Pricing and experiential incentive for teams of 10+ paid attendees from the same enterprise. Pay for 8 tickets and receive 2 passes for free.

  • Concierge Service: Pre-Event Agenda Planning 
    Meet with a Forrester Events program manager prior to the event for agenda review and planning guidance and have a dedicated on-site contact for in-person team support.
  • Preferred Access Seating in Keynote Room
    Premier seating reserved for Team attendees
  • Team Meeting With Analyst
    Unique opportunity for up to 10 of your team to meet with an analyst and receive expert guidance on specific challenges. 
  • Access to Team Lounge
    An exclusive space for Team attendees to use for huddles or down-time during the event. The lounge will be equipped with refreshments, comfortable seating, charging stations and more.
  • Preferred Access Badge
    Unique name badge identifier to signify premier-level status.
  • Fast Track On-site Registration
    Teams are given priority for expedited badge pick-up.

Super Team

Pricing and experiential incentive for teams of 25+ paid attendees from the same enterprise. Pay for 20, receive 5 passes for free.

  • Concierge Service: Pre-Event Agenda Planning 
    Meet with a Forrester Events program manager prior to the event for agenda review and planning guidance and have a dedicated on-site contact for in-person team support.
  • Preferred Access Seating in Keynote Room
    Premier seating reserved for Team attendees.
  • Two Team Meetings With Analysts
    Unique opportunity for your team to meet with two analysts and receive expert guidance on specific challenges. Up to 10 members of your team per meeting.
  • Access to Team Lounge
    An exclusive space for a VIP attendees to use at their leisure. 
  • Preferred Access Badge
    Unique name badge identifier to signify premier-level status.
  • Private Team Space
    Private space for your team to get together and collaborate onsite for the duration of the main event days.
  • Fast Track On-Site Registration
    Teams are given priority for expedited badge pick-up.
  • Private Cocktail Reception
    Private reception for the team.

Forrester Certification

Grounded in research-based best practices, Forrester’s Certification courses provide hands-on exercises and practical tools, building the capabilities of individuals and teams. Join an interactive session as a sample experience of Accelerating B2B Marketing or Mastering Portfolio Marketing courses. Learn more about Forrester’s Certification programs for B2B marketers here.

More information to follow.

B2B Summit North America · May 5 – 8, 2024 · Austin & Digital