B2B Summit
North America

Registration is open to the public. Attendees can purchase tickets directly on the website. Pricing for both in-person and digital access can be found here.

If you have received a discount/voucher code, please select the option to use “Credit card and/or discount voucher” and enter the code into the “Voucher Code” field.

If you are a Forrester client, you may have access to event tickets as part of your overall account relationship. If you have confirmed that you have an available ticket to use, please register on the website and select the option “Pre-purchased code.” You will need to enter a registration code associated with your event ticket.

Please contact your account team or events@forrester.com with any questions or to obtain your registration code.

If you have confirmed that you have available service units, please select the option “Service units.” Your registration will be pending until you receive a confirmation email indicating that your service units have been processed.

Align Your Whole Team:
Wouldn’t it be nice if your marketing, sales, customer, and product teams all approached go-to-market decisions from the same perspective? The first step in aligning your organization is to provide them with access to the same market research and insights. That’s why we make it easy to bring your whole team to B2B Summit. Buy 5 tickets for the price of 4 in one transaction, and get everyone on your team rowing in the same direction.

Sending more than 12? Learn more about Team Send.

Promotional Pricing:
Current promotional pricing can be found here. Email events@forrester.com with any questions.

Are sponsorship opportunities available?
Contact us at sponsorships@forrester.com to discuss 2026 exhibition, branding, and speaking opportunities or call +1 617.613.5905.

Are speaking opportunities available?
Bring your expertise to the stage! Apply to speak here. Submissions will be considered on a rolling basis until all speaking slots are filled. If your submission is selected, a Forrester events representative will contact you to discuss next steps.

Speaking opportunities are open only to brands. If you are a vendor or agency, please contact our sponsorship team at sponsorships@forrester.com to learn how you can get involved in Forrester’s events.

I’d like to attend as a journalist. Do you offer press passes?
We offer complimentary press passes for certain qualified media outlets. Contact press@forrester.com to learn more.

We have created justification letters for anyone interested in getting approval to attend our event. There are two versions, team and individual, which both include why you should attend, what you will learn, and your expense breakdown.

The event terms & conditions, including our cancellation policy, can be found here.

Details on the hotel room blocks and nearby hotels are listed here.

One-on-one analyst meetings are among the most sought-after experiences at Forrester events, offering you the chance to dive into your organization’s top priorities with experts.

Full-conference attendees will receive an email when it’s time to book a meeting.

Scheduling is quick and easy through the Forrester Events mobile app, so be ready to act fast — these meetings are extremely popular and fill up quickly.

To explore the analyst coverage areas by track and prepare for your session, click here.

The Forrester Events mobile app will be available for download in the Apple App Store or Google Play Store approximately one month prior to the start of the event.

Registered onsite attendees will receive an email when the mobile app is ready for download.

The mobile app will be your roadmap for your onsite experience: You can build your agenda, network with other attendees, book meetings with sponsors, offer feedback on sessions, and more! Most presentations will also be available in the mobile app during the live event.

This Summit-exclusive certification program provides in-person attendees with a curated event experience, guided practice in applying Forrester’s ideas and frameworks to their own organization, and the opportunity to earn a professional certificate and badge by completing the program requirements.

• Pre-registration is required to participate in the certification workshop.
• Pre-registration will open in the mobile app in February 2026 and will likely fill up quickly.

Analyst-led roundtables: These are focused, small-group conversations, moderated by Forrester analysts where participants can dive a bit deeper into a topic and share insights and ideas with each other. Sessions are limited to 15 registrants.

Workshops: Facilitated by Forrester analysts, these sessions support small-group work and help attendees leave with actionable outcomes.

Immersive experience: High-impact, interactive session where you’ll enter a fully simulated B2B environment guided by Forrester experts and facilitators.

Pre-registration is required for all interactive sessions.

Once you have registered, you will be able to add one of each session type to your agenda as soon as the Forrester Events mobile app is available.

If your desired sessions are already filled, onsite waitlists will be available.

Networking opportunities include meals, receptions, marketplace events, analyst-led roundtables, the Forrester Hub, and the Forrester Women’s Leadership Program.

The Forrester Hub in the marketplace provides an opportunity to engage with analysts, learn about Forrester Decisions, and demo services.

If you did not indicate needs during registration, email events@forrester.com before the event.

All attendees will have access to the digital platform to watch most Forrester sessions on demand for one year after the event.

Sponsor case studies will not be available on demand.