Frequently Asked Questions
B2B Summit North America is on March 31–April 3, 2025 at the Phoenix Convention Center in Phoenix, Arizona, with a digital option for access. Please join us for special programming and networking in Phoenix on Monday, March 31. Please visit the agenda for more information.
The Event Experience
What's new at B2B Summit in 2025?
For 2025, our focus is on “connection,” bringing you a dynamic blend of cutting-edge insights and actionable solutions with new opportunities for networking and collaboration. This year’s B2B Summit features interactive sessions such as analyst-led roundtables, hands-on workshops, and the new “ask-the-expert” Q&A sessions, providing deep engagement with Forrester’s expertise and peer-driven discussions. Attendees can also take advantage of certification programs, applying Forrester’s frameworks to their organizations and earning professional credentials. With tailored content and exciting pre-day offerings, the event is designed to foster meaningful connections, spark fresh ideas, and deliver real outcomes, creating a path forward for all participants.
In-Person Experience
Why attend in person?
Join us in Phoenix for an immersive, three-day experience from April 1–3, with exclusive pre-event programming on March 31. In-person attendance offers unparalleled access to all onsite content, sponsors, and unique experiences — plus digital access to select sessions after the event. Here’s what sets the onsite experience apart:
- Personalized access to experts. Meet one on one with Forrester analysts to discuss your priorities and challenges. Pre-registration on the mobile app is required.
- Workshops led by Forrester analysts. Participate in interactive sessions featuring hands-on exercises to develop actionable strategies for driving change within your organization. No additional fee required; workshops are first-come, first served. Pre-registration on the mobile app is required.
- Analyst-led roundtables. Engage in vibrant discussions on trending topics with peers, expertly curated by Forrester analysts. Held during breaks, these sessions provide an exclusive opportunity to exchange ideas, gain actionable insights, and broaden your perspective with input from both analysts and industry peers. These sessions, held during lunch breaks, offer a prime networking opportunity. Pre-registration on the mobile app is required.
- Unmatched networking opportunities. Build connections with peers and industry leaders during marketplace receptions and meals, featuring live music and a vibrant atmosphere.
- Dynamic marketplace show floor. Discover cutting-edge solutions and technologies by connecting with industry-leading marketing, sales, and product vendors in person.
Being onsite means you’re at the center of the action—immersed in a vibrant learning environment that simply can’t be replicated digitally. Don’t miss this opportunity to engage deeply, collaborate meaningfully, and leave with strategies you can implement immediately.
Digital Experience
For those unable to attend in person, digital access provides a flexible way to engage with key conference content. Digital attendees will have access to a curated selection of sessions, designed to keep you informed and inspired.
Digital access includes:
- On-demand access to most Forrester keynotes and breakout sessions. In most cases, content will be available within 48 hours of its scheduled session time onsite.
- A selection of bonus content made available prior to the event for event attendees.
- A digital library of conference content, accessible until April 3, 2026.
For troubleshooting, visit our guide here.
While digital access offers valuable insights, it does not include the interactive workshops, live analyst meetings, sponsor case-study sessions, or vibrant in-person networking opportunities that make the onsite experience truly unique.
Pricing Note:
Both onsite and digital attendance options are offered at the same price, reflecting the value of the insights and expertise shared through Forrester’s conference content. To maximize your investment, we encourage you to join us onsite and take full advantage of everything this event has to offer.
Registration Information
Registration is open to the public. Attendees can purchase tickets directly on the website. Pricing for both in-person and digital access can be found here.
If you have received a discount/voucher code, please select the option to use “Credit card and/or discount voucher” and enter the code into the “Voucher Code” field. If you are a Forrester client, you may have access to event tickets as part of your overall account relationship. If you have confirmed that you have an available ticket to use, please register on the website and select the option “Pre-purchased code.” You will need to enter a registration code associated with your event ticket. Please contact your account team or events@forrester.com with any questions or to obtain your registration code. If you have confirmed that you have available service units, please select the option “Service units.” Your registration will be pending until you receive a confirmation email indicating that your service units have been processed.
Pricing And Team Send Opportunities
Align Your Whole Team:
Wouldn’t it be nice if your marketing, sales, customer, and product teams all approached go-to-market decisions from the same perspective? The first step in aligning your organization is to provide them with access to the same market research and insights. That’s why we make it easy to bring your whole team to B2B Summit. Buy 5 tickets for the price of 4 in one transaction, and get everyone on your team rowing in the same direction.
Sending more than 15? Learn more about Team Send here.
Promotional Pricing
Current promotional pricing can be found here. Email events@forrester.com with any questions.
Additional Opportunities To Attend
Are sponsorship opportunities available?
Contact us at sponsorships@forrester.com to discuss 2025 exhibition, branding, and speaking opportunities or call +1 617.613.5905
Are speaking opportunities available?
Bring your expertise to the stage! Apply to speak here. Submissions will be considered on a rolling basis until all speaking slots are filled. If your submission is selected, a Forrester events representative will contact you to discuss next steps.
Speaking opportunities are open only to brands. If you are a vendor or agency, please contact our sponsorship team at sponsorships@forrester.com to learn how you can get involved in Forrester’s events.
I’d like to attend as a journalist. Do you offer press passes?
We offer complimentary press passes for certain qualified media outlets. Contact press@forrester.com to learn more.
How do I get approval to attend B2B Summit North America?
We have created justification letters for anyone interested in getting approval to attend our event. There are two versions, team and individual, which both include why you should attend, what you will learn, and your expense breakdown.
What are the event terms and conditions?
The event terms & conditions, including our cancellation policy, can be found here.
Onsite Experience
Details on the hotel room blocks and nearby hotels are listed here.
One-on-one analyst meetings are among the most sought-after experiences at Forrester events, offering you the chance to dive into your organization’s top priorities with experts. Forrester analysts, covering a wide range of disciplines, will be onsite and available for these exclusive sessions.
Full-conference attendees will receive an email when it’s time to book a meeting. Scheduling is quick and easy through the Forrester Events mobile app, so be ready to act fast — these meetings are extremely popular and fill up quickly.
To explore the analyst coverage areas by track and prepare for your session, click here. For more information, please review our detailed policies regarding analyst one-on-one meetings.
The Forrester Events mobile app will be available for download in the Apple App Store or Google Play Store approximately one month prior to the start of the event. Registered onsite attendees will receive an email when the mobile app is ready for download. The mobile app will be your roadmap for your onsite experience: You can build your agenda, network with other attendees, book meetings with sponsors, offer feedback on sessions, and more! Most presentations will also be available in the mobile app during the live event.
This Summit-exclusive certification program provides in-person attendees with a curated event experience, guided practice in applying Forrester’s ideas and frameworks to their own organization, and the opportunity to earn a professional certificate and badge by completing the program requirements. Attendees will have the opportunity to choose from two certification tracks: Capitalize On The B2B Buyer Power Shift or Harness AI For B2B Marketing, Sales, Customer & Product.
Pre-registration is required to participate in the certification workshop. Pre-registration will open in the mobile app on February 12, 2025 and will likely fill up quickly.
Analyst-led roundtables: These are focused, small-group conversations, moderated by Forrester analysts where participants can dive a bit deeper into a topic and share insights and ideas with each other. We are limiting each session to 15 registrants and there are 35 roundtables (running 45 minutes each) on the agenda. Some topics will be repeated as they are popular areas of inquiry. Pre-registration is required.
Workshops: These are facilitated by Forrester analysts and designed to foster small-group work and exercises to help attendees sort through a challenge and leave the session with actionable outcomes, be it a “strategy on a page” or a framework that can be executed upon return to the office. These sessions will be 75 minutes long, and there are 15 on the agenda. Pre-registration is required.
Once you have registered, you will be able to add up to two of each session type to your agenda as soon as the Forrester Events mobile app is available. If your desired sessions are already filled, we will have a waiting list procedure on-site. Simply arrive at the session 15 minutes before the session is scheduled to start, and a waiting list will be created (first-come, first-served). For every no-show, we will admit the next person on the waiting list into the session.
Pre-registration for exclusive workshops, analyst-led roundtables, and the onsite certification workshop at the Forrester B2B Summit will open on February 12, 2025 in the mobile app. Please note that registration will close once capacity is reached, so be sure to sign up early to secure your spot in these high-demand interactive sessions.
Attendees will have several opportunities to connect with their peers: during meals and special evening receptions, at the marketplace, via analyst-led roundtables, at the Forrester Hub, and during the Forrester Women’s Leadership Program. Details of these opportunities will be shared in pre-event emails and in the mobile app.
“Ask-the-expert” sessions are new for 2025. This is a standard presentation followed by a 15-minute Q&A so you can ask your questions to the presenter or panel. We have 16 Q&A sessions on the agenda.
The Forrester Hub in the marketplace provides an important opportunity to engage with our analysts, learn about Forrester Decisions and even demo a wide array of services. Plan to meet up at the Hub, where you and your colleagues can experience first hand the power of greater alignment and also explore how Forrester can help your organization become truly customer-obsessed.
We want to ensure that all our attendees can participate fully in our event! If you did not indicate any specific accommodations during registration, you may email events@forrester.com before the event.
All attendees will have access to the digital platform to watch most Forrester sessions on demand through April 3, 2026. Sponsor case studies will not be available on demand. Attendees will receive access to the platform via email.
We want to ensure that all our attendees have a positive experience. Attendees will be able to provide feedback in the mobile app and in a survey link shared post-event. If you require an immediate response, please contact events@forrester.com for any support.
B2B Summit North America · March 31 – April 3, 2025 · Phoenix & Digital
Contact us at events@forrester.com.