Content Highlights
CX APAC 2024 will bring you immersive experiences that provide invaluable insights and actionable advice to drive better business results. During the event, we’ll give you guidance on how to grow your vision, improve your strategy, hone your skills, and expand your community. We’re excited to offer you:
- 10+ sessions aligned to your strategic priorities.
- Numerous session formats to meet your learning style including analyst presentations, panel discussions, fireside chats, and more.
- Opportunities to help you find the right solution provider for your CX, marketing, and digital needs.
- Networking opportunities to help you expand your community, meet with Forrester analysts, and connect with peers facing similar challenges.
Our Leadership Focus
Who they are: Chief Customer Officer; Chief Experience Officer; Chief Client Officer; EVP, SVP, and VP of Customer Experience; Director of Customer Experience; VP/Director of Customer Intelligence (CI)
Key Priorities:
- Establish, Fund, And Scale The CX Function
- Collect And Analyse Data For Customer Insights
- Embed Customer Insights Into The Business
- Design Experiences That Drive Loyalty
- Enable CX With Technology
- Measure CX Performance And Prove ROI
Who they are: Chief Marketing Officer; Chief Brand Officer; SVP Marketing & Communications; Regional/Divisional Head/(S)VP of Marketing
Key Priorities:
- Demonstrate The Business Value Of Marketing
- Earn Brand Devotion
- Champion The Customer
- Lead A High-Performing Team
- Modernise Marketing Capabilities
- Select And Optimise Partnerships
- Innovate Go-To-Market Approaches
Who they are: Head/VP/Director of Digital Strategy; Head/VP/Director of Digital Business; Head/VP/Director of Digital Products & Solutions; Head/VP/Director of Digital Channels; Head/VP/Director of Digital; Head/VP/Director of eCommerce; Head/VP/Director of Omnichannel
Key Priorities:
- Develop The Digital Strategy
- Grow The Digital Team
- Collect And Analyze Data For Customer Insights
- Power Your Business With Platforms And Partners
- Design And Develop Digital Products And Experiences
- Measure The Value Of Digital Products And Experiences
- Harness Emerging Technologies
CX Summit APAC · May 28, 2024 · Sydney & Digital
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