Best Practice Report

Assemble Cross-Functional Teams To Achieve Digital Success

Insights From Different Companies On How Multirole Teams Can Drive Digital Business Initiatives And Transformation

January 27th, 2017
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
With contributors:
Stephen Powers , Anjali Yakkundi , Kurt Bittner , Mike Chirokas

Summary

As firms strive for digital business transformation, many executives look to cross-functional teams to deliver better, faster results in their digital efforts. Clarity — of purpose, leadership, and timing — is crucial to digital success through cross-functional teams. This report outlines seven lessons for eBusiness and channel strategy professionals, gleaned from interviews with executives who have assembled and run cross-functional teams to achieve digital business success.

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