Forrester’s 2025 global survey of feedback management/voice of the customer (VoC) and CX measurement practices reveals that programs must boost their impact. Most programs still struggle with getting stakeholders to act on CX insights and suffer from a lack of stakeholder confidence. This limited impact stems from weaknesses in core practices such as collecting feedback, tracking metrics, and effectively analyzing different types of data. This report summarizes key findings related to VoC and CX measurement practices, helping CX leaders benchmark their programs and identify areas for improvement.