Conversations with CMOs globally make it clear that answer engines are moving from an emerging topic to a strategic consideration — though there’s no single playbook yet. Join this peer discussion to hear from other heads of marketing at B2C organizations as they compare notes on where answer engines fit on the CMO agenda today and what questions they’re still working through.

This peer discussion will be facilitated by Nikhil Lai, principal analyst, and Jen Sanning, VP and executive partner, so please bring your questions and experiences to share with the group.

Questions for discussion:

How are answer engines, such as ChatGPT and Google’s AI Mode, changing how your consumers discover, evaluate, and commit to your brand and products?
How is this changing consumer behavior impacting how you think about your growth strategies?
What impact has this rapid consumer and market shift had on how you lead your teams and agency partners?

Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.

Why Answer Engines Should Be On Every CMO’s Strategic Agenda

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