Trends Report

2014 Canadian Mobile Banking Functionality Benchmark

The Big Five Canadian Banks Have Improved Their Mobile Offerings

May 27th, 2014
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
With contributors:
Aurelie L'Hostis , Benjamin Ensor , Rachel Roizen , Audrey Blumstein

Summary

We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of the five largest retail banks in Canada across more than 35 criteria. This report is intended to help eBusiness and channel strategy professionals benchmark their own mobile banking offerings. You can use the data and practices in this report to understand the current state of mobile banking functionality, get a clear view of the mobile features the top banks offer to retail customers, and plan improvements to your own mobile banking services.

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