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For eBusiness & Channel Strategy Professionals

2015 Global Mobile Banking Functionality Benchmark

July 17, 2015

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Why Read This Report

Over the past five years, mobile banking has gone from little more than an extension of online banking to what one digital banking executive calls "the most important part of my job." eBusiness and channel strategy professionals at banks are under pressure to differentiate by offering mobile features that meet or exceed customers' needs and expectations. To help digital banking executives better understand this market, we used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking services of 41 large retail banks around the world. Our benchmark reveals important differences in the banks' mobile services and identifies areas for improvement at every bank: For example, the average score in our service features category is a disappointing 35 out of 100. This report helps digital leaders around the world benchmark their own mobile banking capabilities, identify best practices, and plan improvements to their mobile banking services.

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Table of Contents

  • Forrester's Mobile Banking Functionality Benchmark Methodology
  • The Benchmark: A Cluster Of Banks Lead By Continuously Iterating
  • Mobile Banking Best Practices Of Banks Around The World
  • Recommendations

  • Embrace The IDEA Cycle To Take Mobile Banking To The Next Level
  • How Forrester Can Help

  • Identify Your Mobile Banking Strengths And Weaknesses
  • Supplemental Material
  • Related Research Documents

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