Trends Report

2021 B2C Marketing Priorities In Europe

Focus, Adapt, And Measure To Do More With Less

November 17th, 2020
RS
Ryan Skinner
With contributors:
Oliwia Berdak , Martin Gill , Reineke Reitsma , Anna Vyshnevska , Melissa Chaudet , Rachel Birrell

Summary

Europe's 2020 is best described as tumultuous, as both new rules and consumer concerns about their health and finances upset norms and habits. As a result, European B2C marketers have been in a frantically reactive mode all year. On the cusp of 2021, marketers have a chance to pause for a moment and take a more planful approach to the short and medium term. This report gives European marketing leaders a clear set of priorities that address changes in how consumers discover, explore, and buy products and services.

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