Summary
The results of Forrester’s Buyers’ Journey Survey, 2022, reveal broad patterns among purchase decision-makers on a global scale. This report provides findings from approximately 4,000 buyers in the Asia Pacific region. The findings in this report examine the behaviors of buyers in China, India, and Australia, along with their similarities and differences in how they make a purchase. Specifically, the data reveals general trends and behaviors associated with the average buyer from each country related to overall buying complexity and key details at each level of the buying process.
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