Data Overview Report

2022 Buyer Insights: Asia Pacific

Distinct Country-Level Differences Emerge Throughout The Buying Journey

November 14th, 2022
Amy Hayes, VP, Research Director
Amy Hayes VP, Research Director
Jenna Santos, Data Researcher
Jenna Santos Data Researcher
Mavis Liew, Executive Partner and Principal Analyst
Mavis Liew Executive Partner and Principal Analyst
Barry Vasudevan, VP, Principal Analyst
Barry Vasudevan VP, Principal Analyst
With contributors:
Dane Anderson , Barbara Winters , Kaitlyn Coalson , Drew Zalucky , Ellen Lind

The results of Forrester’s Buyers’ Journey Survey, 2022, reveal broad patterns among purchase decision-makers on a global scale. This report provides findings from approximately 4,000 buyers in the Asia Pacific region. The findings in this report examine the behaviors of buyers in China, India, and Australia, along with their similarities and differences in how they make a purchase. Specifically, the data reveals general trends and behaviors associated with the average buyer from each country related to overall buying complexity and key details at each level of the buying process.

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