Trends Report

Asia Pacific Mobile Technographics®: 2010

Report: Understanding The Mobile Behavior Of Your Target Audience

January 18th, 2011
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
Julie Ask, null
Julie Ask
Charles Golvin, null
Charles Golvin
With contributors:
J. P. Gownder , Nick Squires , Laura Wiramihardja , Steven Noble

Summary

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester introduced Mobile Technographics, allowing companies to derive a quick overview of the level of mobile sophistication of their target audience. In 2010, Forrester designed and fielded questions to create consistent profiles across geographies and to enable the first Mobile Technographics study for Asia Pacific, encompassing Australia, Hong Kong, metropolitan China, metropolitan India, and Japan.

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