Asia Pacific Mobile Technographics®: 2010
Report: Understanding The Mobile Behavior Of Your Target Audience
January 18, 2011
Why Read This Report
The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester introduced Mobile Technographics, allowing companies to derive a quick overview of the level of mobile sophistication of their target audience. In 2010, Forrester designed and fielded questions to create consistent profiles across geographies and to enable the first Mobile Technographics study for Asia Pacific, encompassing Australia, Hong Kong, metropolitan China, metropolitan India, and Japan.
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