Save or Share this Report

For B2C Marketing Professionals

Asia Pacific Mobile Technographics®: 2010

Report: Understanding The Mobile Behavior Of Your Target Audience

January 18, 2011


Why Read This Report

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester introduced Mobile Technographics, allowing companies to derive a quick overview of the level of mobile sophistication of their target audience. In 2010, Forrester designed and fielded questions to create consistent profiles across geographies and to enable the first Mobile Technographics study for Asia Pacific, encompassing Australia, Hong Kong, metropolitan China, metropolitan India, and Japan.


Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Recommended Research