Skip to main content

Save or Share this Report

For CMO Professionals

Assess Your Recovery Potential

Use The Pandemic Assessment To Identify Your Company's Mode

October 5, 2020


Why Read This Report

The COVID-19 pandemic and accompanying recession are rewriting the norms and behaviors for every person, family, brand, and business. Whether struggling or soaring, companies must better understand the forces driving their commercial destinies. Marketing and technology leaders should read this report and take Forrester's pandemic assessment to determine which mode their company operates within and how to set the stage for recovery.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Introducing Forrester's Pandemic Assessment
  • Drive Recovery No Matter Your Mode
  • Recommendations

  • Follow Guidance Specific To Your Mode
  • Supplemental Material
  • Related Research Documents

Recommended Research