Banking On Millennials: It's Not All About Mobile

February 16th, 2017

Alyson Clarke Principal Analyst

Gina Fleming

With contributors:

Peter Wannemacher , Benjamin Ensor , Cody White , Mike Chirokas

Summary

To win the hearts and minds of US Millennials, banks need to gain a deeper understanding of their financial needs and behaviors. In some ways, this generation is the same as older generations were at their age. But in many ways, Millennials are unique. Digital leaders must think beyond the mobile experience if they want to attract and retain Millennial customers.

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