Trends Report

Brief: Box Bets Big On Content Services Platform

Its Yellow Brick Road Will Be A Difficult Journey

September 15th, 2014
Ted Schadler, VP, Principal Analyst
Ted Schadler VP, Principal Analyst
Cheryl McKinnon, Principal Analyst
Cheryl McKinnon Principal Analyst
Rob Koplowitz, null
Rob Koplowitz
Jeffrey Hammond, null
Jeffrey Hammond
Tyler Shields, null
Tyler Shields
With contributors:
Stephen Powers , Heidi Shey , David Murphy

Summary

Like Dorothy, swept from the comfort of her home in Kansas, Box finds itself in an increasingly foreboding and threatening world as Dropbox, Google, and Microsoft crush the cost of file sync and share services. At BoxWorks 2014, CEO Aaron Levie and team identified their yellow brick road to Oz: Box plans to become a platform vendor of enterprise content and collaboration services and rise above the powerful competitors looking to commoditize it into oblivion. For Box, success in this nascent market becomes a question of execution, cash burn rates, and market timing.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.