Trends Report

Brief: Digital Leaders Focus On Digitizing Business Strategy

Lessons Learned From Allstate Insurance, Mondelez International, And Amazon Business

February 1st, 2016
Zhi-Ying Barry, Senior Analyst
Zhi-Ying Barry Senior Analyst
Martin Gill, VP, Research Director
Martin Gill VP, Research Director
Ellen Carney, Principal Analyst
Ellen Carney Principal Analyst
Adam Silverman, null
Adam Silverman
Andy Hoar, null
Andy Hoar
With contributors:
Fiona Swerdlow , Rebecca Katz , Bill Nagel

Summary

Attendees at Forrester's Digital Business 2015 Forum heard from digital leaders at top firms who are making bold moves to transform their companies. Allstate Insurance is merging digital and physical channels to deepen customer engagement. Mondelez International is focusing on leveraging dynamic ecosystems of value to drive revenue. Amazon Business is harnessing data and analytics to transform B2B purchasing decisions. The lessons that these three firms have learned can help eBusiness and channel strategy professionals from every industry lead their own firms' transformation into digital businesses.

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