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For B2C Marketing Professionals

Brief: Fuel Contextual Marketing With Location Data

Go Beyond The Beacon Hype To Make Sense Of Location-Based Marketing

November 24, 2015

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Why Read This Brief

Location-based data provided by technologies like beacons is opening up new opportunities for marketers. This report helps B2C marketers separate hype from reality and anticipate the broader implications of integrating location data into their contextual marketing strategy.

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