Trends Report

Brief: Fuel Contextual Marketing With Location Data

Go Beyond The Beacon Hype To Make Sense Of Location-Based Marketing

November 24th, 2015
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Rusty Warner , Rowan Curran , Luca S. Paderni , Adam Silverman , Tony Costa , James McCormick , Kasia Madej , Bill Nagel

Summary

Location-based data provided by technologies like beacons is opening up new opportunities for marketers. This report helps B2C marketers separate hype from reality and anticipate the broader implications of integrating location data into their contextual marketing strategy.

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