Trends Report

Brief: Salesforce Makes One Small Acquisition And Takes One Giant Leap Into Cognitive BI

BeyondCore Will Amplify Salesforce's Insights Capabilities

August 30th, 2016
Rowan Curran, Senior Analyst
Rowan Curran Senior Analyst
Boris Evelson, Vice President, Principal Analyst
Boris Evelson Vice President, Principal Analyst
Martha Bennett, VP, Principal Analyst
Martha Bennett VP, Principal Analyst
With contributors:
Srividya Sridharan , Kate Leggett , Emily Miller

Summary

On August 15, 2016, Salesforce announced its plans to acquire business intelligence (BI) vendor BeyondCore. Application developers and business analysts using Salesforce will have an advanced tool set to discover and deliver critical business insights otherwise hidden deep in their customer data. In this brief, we provide our analysis of what this acquisition means for Salesforce's cognitive capabilities.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.