Forecast Report

Brief: US Retail eCommerce: Readjust Continually To Combat Amazon

Highlights From The US Online Retail Forecast: 2016 To 2021

August 22nd, 2016
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Fiona Swerdlow , Claudia Tajima , Nicole Lesperance

Summary

This brief, intended for eBusiness leaders, outlines the drivers of online retail sales growth in the US and the challenges the industry faces in the years to come. It updates Forrester's previously published US retail eCommerce forecast from April 2016.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.