Trends Report

Brief: Why Data-Driven Aspirations Fail

Our Annual State Of Strategic Planning, EA, And PMO Online Survey Shows Why Architects' Data-Driven Aspirations Will Underdeliver

October 7th, 2015
Brian Hopkins, VP, Emerging Tech Portfolio
Brian Hopkins VP, Emerging Tech Portfolio
With contributors:
Ted Schadler , Elizabeth Cullen , Gene Leganza , Diane Lynch

Summary

Data-driven hopes are high. Forrester's Q3 2015 Global State Of Strategic Planning, Enterprise Architecture, And PMO Online Survey indicates that a large majority of enterprise architecture (EA) professionals aspire to make their firms data-driven, and vendors everywhere claim to be able to help them do it. But data and analytics technology talk won't deliver what your business craves — insight-driven actions that change outcomes you care about. In this report, we analyze our survey data and illustrate the challenges with the data-driven mentality. We also present an alternative approach we call "insight-driven" that will help you go beyond data to action and confirm your firm's big expectations from data and analytics investments.

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