Report

Brief: Prepare Now For Apple's Giant Leap Into Wearables

Apple Will Regain The Innovator's Crown And Boost The Wearables Market With The iWatch
September 8th, 2014
With Contributors:
Moira Dorsey
Christopher Voce
Tony Costa
and Thayer Frechette

Summary

The wearables market offers marketers a growing opportunity to build relationships with customers. From Disney's successful MagicBand to the Pebble smartwatch's Yelp app, marketers are already testing the potential of wearables. But today's efforts are on

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.