Save or Share this Report

For eBusiness & Channel Strategy Professionals

Build A Mobile Insurance Road Map That Meets Customer Needs And Business Objectives

January 6, 2016

Primary author headshot

Authors

Why Read This Report

Mobile insurance strategic plans define "what we're going to do" and the mobile insurance road map spells out how the "what" will get done. By evaluating internal mobile resource access and capabilities, customer interest and use of mobile, and how mobile fits into the insurer's overall business strategy, mobile teams can make smart decisions about when they need to deliver mobile capabilities so that they offer the greatest value and best experience to customers with the biggest impact to the insurer. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Many Hurdles Stand Between Mobile Strategy And Mobile Execution
  • Take Five Steps To Develop Your Mobile Insurance Road Map
  • Recommendations

  • Keep Your Road Map Flexible
  • Supplemental Material
  • Related Research Documents

Recommended Research