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For eBusiness & Channel Strategy Professionals

Build A Mobile Insurance Road Map That Meets Customer Needs And Business Objectives

January 6, 2016

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Why Read This Report

Mobile insurance strategic plans define "what we're going to do" and the mobile insurance road map spells out how the "what" will get done. By evaluating internal mobile resource access and capabilities, customer interest and use of mobile, and how mobile fits into the insurer's overall business strategy, mobile teams can make smart decisions about when they need to deliver mobile capabilities so that they offer the greatest value and best experience to customers with the biggest impact to the insurer. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Many Hurdles Stand Between Mobile Strategy And Mobile Execution
  • Take Five Steps To Develop Your Mobile Insurance Road Map
  • Recommendations

  • Keep Your Road Map Flexible
  • Supplemental Material
  • Related Research Documents

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