Trends Report

Build A Mobile Insurance Road Map That Meets Customer Needs And Business Objectives

January 6th, 2016
Ellen Carney, Principal Analyst
Ellen Carney Principal Analyst
With contributors:
Peter Wannemacher , Benjamin Ensor , Diana Gold , Laura Glazer

Summary

Mobile insurance strategic plans define "what we're going to do" and the mobile insurance road map spells out how the "what" will get done. By evaluating internal mobile resource access and capabilities, customer interest and use of mobile, and how mobile fits into the insurer's overall business strategy, mobile teams can make smart decisions about when they need to deliver mobile capabilities so that they offer the greatest value and best experience to customers with the biggest impact to the insurer. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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