Trends Report

CIOs And CMOs Must Turn Collaboration Into Action

Forrester/Forbes Insights CIO/CMO Survey Results Show Marginal Progress

November 20th, 2014
Sharyn Leaver, Chief Research Officer
Sharyn Leaver Chief Research Officer
Sheryl Pattek, VP, Executive Partner
Sheryl Pattek VP, Executive Partner
With contributors:
Cliff Condon , Elizabeth Perez , Ryan Trafton

Summary

Chief information officers (CIOs) and their chief marketing officers (CMOs) must put a unified business technology (BT) agenda into practice that best wins, serves, and retains today's empowered customers. But while both executives talk a good game about the importance of collaboration, they must now take the bold step to act. For this report, we leveraged our annual Forrester/Forbes Insights survey of 308 marketing and tech management leaders to assess the maturity of marketing and tech management partnerships and how those relationships have evolved in the past year. The results show some progress in establishing foundational aspects of trust, organizational skills, and process, but bold leadership is needed to turn this initial work into client results.

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