Trends Report

CIOs: Suggest Pricing And Promotions Technology To Drive Value

May 21st, 2009
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Sharyn Leaver , Varun Sedov

Summary

Firms — like banks or retailers — that provide services or merchandise in different locations are struggling to respond to consumers that are now much more price-conscious thanks to the economy. Smart CIOs will see this as an opportunity to showcase their core data analysis power and expertise. Use Forrester's simple diagnostics to design and propose practical pricing and promotions systems that will help your firm survive and thrive — and ultimately help elevate IT's value to the organization.

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