CMOs And CIOs Must Turn Collaboration Into Action

Chief marketing officers (CMOs) and their chief information officers (CIOs) must put a unified business technology (BT) agenda into practice that best wins, serves, and retains today's empowered customers. But while both executives talk a good game about the importance of collaboration, they must now take the bold step to act. For this report, we leveraged our annual Forrester/Forbes Insights survey of 308 marketing and tech management leaders to assess the maturity of marketing and tech management partnerships and how those relationships have evolved in the past year. The results show some progress in establishing foundational aspects of trust, organizational skills, and process, but bold leadership is needed to turn this initial work into client results.