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For CMO Professionals

CMOs And CIOs Must Turn Collaboration Into Action

Forrester/Forbes Insights CIO/CMO Survey Results Show Marginal Progress

November 20, 2014

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Why Read This Report

Chief marketing officers (CMOs) and their chief information officers (CIOs) must put a unified business technology (BT) agenda into practice that best wins, serves, and retains today's empowered customers. But while both executives talk a good game about the importance of collaboration, they must now take the bold step to act. For this report, we leveraged our annual Forrester/Forbes Insights survey of 308 marketing and tech management leaders to assess the maturity of marketing and tech management partnerships and how those relationships have evolved in the past year. The results show some progress in establishing foundational aspects of trust, organizational skills, and process, but bold leadership is needed to turn this initial work into client results.

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Table of Contents

  • Despite All The Talk, True Progress Remains Fleeting
  • CMOs And CIOs Must Jointly Take Charge Of The BT Agenda
  • WHAT IT MEANS

  • Rising CMOs And CIOs Displace Transient CDOs
  • Supplemental Material
  • Related Research Documents

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