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For eBusiness & Channel Strategy Professionals

Case Study: How WeBank Became The World's Leading Digital Bank

Tencent-Backed WeBank Is Driving Financial Inclusion At Scale In China

October 24, 2019


Why Read This Report

Financial inclusion is a billion-customer-plus opportunity that many traditional banks neglect or fail to grasp. WeBank leveraged Tencent's digital ecosystem and emerging technology capabilities to deliver financial inclusion at scale while achieving high profit margins. Digital business strategy professionals can use this case study to better understand the potential impact of financial technology (fintech) firms in the financial inclusion space and learn how to use big data and emerging technologies like AI to develop disruptive offerings.

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Table of Contents

  • Financial Inclusion Is A Billion-Customer Opportunity
  • Situation: Gaps Remain In China's Digital Banking Story
  • Vision: Tencent Set Up WeBank To Serve Unbanked Chinese Customers
  • Approach: Drive Financial Inclusion With Digital Technology
  • Results: WeBank Has Driven Financial Inclusion Through Innovation
  • Next Steps: Offer Expertise To Other Financial Institutions
  • Supplemental Material
  • Related Research Documents

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