Case Study

Case Study: Just Group Implements Transparent Allocation And Replenishment

October 16th, 2007
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Sharyn Leaver , Elisse Gaynor

Summary

Retailers can use demand management to maintain a lead even in fragmented markets with limited barriers to entry. We spoke with Just Group leaders to find out how judicious use of demand profiling, multispeed supply chain, and alignment of decision-making helped it to stay ahead of the pack, maintaining its fashion leadership in multiple markets in Australia and New Zealand. We found out how they aligned buyer and corporate objectives, introduced more granular communications with suppliers, and helped merchandise planners make profitable decisions and drive growth.

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