Trends Report

Chinese Mobile Consumers Are An Attractive But Unique Audience

How Mobile Marketing Differs In The Largest Smartphone Market In The World

February 3rd, 2014
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Thomas Husson , Melissa Parrish , Julie Ask , Emily Kwan

Summary

China is the largest smartphone market in the world, with what appear to be highly sophisticated mobile users. Metro Chinese consumers use mobile for everything from social media to watching video to shopping. However, when we look deeper into how they engage in these activities, the facts become far more complex than expected. This report will help marketing leaders understand China's unique mobile consumers and uncover some unexpected challenges in reaching them.

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