Deliver Value Beyond Communications AR

November 28th, 2022

With contributors:

Laura Koetzle , David Morrison , Arianne Burnette

Summary

Communications analyst relations (comms AR) — characterized by programs of outreach to analysts with no clearer view of value beyond this — is weak. It’s bad for your company, and, if you aspire to a top AR résumé, it’s bad for you. In this report, we explore six AR models that contrast weak comms AR with the strong AR provided by best-in-class vendors. Use these visuals to explain to executives the higher value that you envisage your AR program delivering. Only if you have license to do so can you create a personal track record of valuable AR excellence.

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