Trends Report

Digital Creepiness: How Not To Spook Your Customers

Find, But Don't Cross Your Customer's Creepiness Line When Designing, Developing, And Delivering Digital Experiences

July 7th, 2014
Mike Gualtieri, VP, Principal Analyst
Mike Gualtieri VP, Principal Analyst
With contributors:
Rowan Curran , Sharyn Leaver , Srividya Sridharan , Holger Kisker, Ph.D. , Fatemeh Khatibloo , Anjali Yakkundi , David Murphy

Summary

Customers are flocking to apps that use more personal information because they find them intensely valuable. However, at the same time, many people think its creepy how much detailed information about their personal lives companies collect and use. Creepy marketing, creepy apps, and creepy experiences can lead to a creepy brand. That's bad. Companies that continuously ratchet up personalized, contextualized services will succeed. But, it can backfire if your customers feel that you have crossed the creepiness line. Question: How can application development pros deliver intensely personal digital experiences to your customers without creeping them out? Answer: Find your customer's creepiness line but don't cross it. This report will show you how.

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