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For eBusiness & Channel Strategy Professionals

Digital Go-To-Market Review: CPG Brands, 2021

Smart Brands Prioritize Direct-To-Consumer Sales And E-Control

March 5, 2021

Why Read This Report

Forrester's Digital Go-To-Market Review evaluates brands across the attributes essential to their long-term digital success, including the strength of their direct-to-consumer (DTC) operations. This report focuses on consumer packaged goods (CPG) brands, specifically consumable goods such as packaged foods, beverages, alcoholic beverages, toiletries, and candies. In this research, "brands" are primarily B2C companies that manufacture their own products and generally distribute via wholesale partners.

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Table of Contents

  • Online Retail Is A Shifting Landscape For Brands, Which Must Act Now
  • Six CPG Brands Are Best In Class
  • Digitally Advanced Brands Focus On Three Key Areas
  • Recommendations

  • Brands' Success Roadmaps Focus On DTC And Supply Chain
  • Supplemental Material
  • Related Research Documents

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