Trends Report

How Digital Leaders Succeed In India

Low Levels Of Digital Maturity Require Digital Firms To Work Extra Hard For Success

January 13th, 2017
Ashutosh Sharma, VP, Research Director
Ashutosh Sharma VP, Research Director
With contributors:
Frederic Giron , Lily Varon , Dane Anderson , Arnav Gupta , Bill Nagel

Summary

The fastest-growing economy in the world, with its rising wealth and disposable income, is an attractive eBusiness market for global firms. But to be successful in India, they will have to not only modify their globally successful products and services for this unique market, but also operate their digital business very differently. This report helps eBusiness and channel strategy professionals understand the practices that have made firms like Amazon, Uber, and Google digital leaders in India.

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