Trends Report

How To Hire And Retain The Best Interactive Marketers

Attract, Nurture, And Activate Top Talent To Create A Virtuous Cycle For Staffing

October 27th, 2011
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
David Truog , Sarah Takvorian

Summary

Interactive marketing teams are poised for growth. But acquiring and retaining top talent is tricky because hiring practices don't align with candidate habits and culture — and competition for interactive skills is fierce. This report explains how to leverage a three-stage cycle to attract and retain great interactive talent while also building relationships that will yield fruit for you even after an employee moves on.

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