Trends Report

How To Prepare For Mobile Total Product Experiences

Designing For Mobile In The Era Of Experience

April 14th, 2011
Julie Ask, null
Julie Ask
With contributors:
J. P. Gownder , James McQuivey, PhD , Annie E. Corbett

Summary

Mobile is the most transformational technology since the Internet. The phone has evolved from a single-purpose handset offering telephony services over copper wires to a wireless handheld computer with hundreds of thousands of applications. The transformation, however, has only just begun. Innovative technologies will fundamentally alter what a mobile phone can do in the next few years and will continue to disconnect the phone from the PC experience it resembles today. Consumer product strategists must embrace mobile as a new digital and connected medium for enhancing the customer's product and service experience throughout their journey from marketing through to ownership.

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