Trends Report

Instant Insight: The Truth About Advanced Analytics

"Advanced Analytics" Is Not Just "Better Analytics"

June 13th, 2014
Mike Gualtieri, VP, Principal Analyst
Mike Gualtieri VP, Principal Analyst
Srividya Sridharan, VP, Group Director
Srividya Sridharan VP, Group Director
With contributors:
Boris Evelson , Martha Bennett , Holger Kisker, Ph.D. , David Murphy

Summary

This report answers common questions that business technology professionals ask about the what, why, and how of advanced analytics. Don't make the mistake of thinking that "advanced analytics" is just "better analytics." It is a fundamentally different approach involving advanced statistical and machine learning algorithms that firms can use to find new knowledge and insights that they can't get via traditional approaches. Advanced analytics is not exactly new, but the momentum of big data and firms' need to find deeper and more actionable knowledge about their business and customers has put the spotlight back on analytics.

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