Save or Share this Report

For Analyst Relations Professionals

Major Analyst Evaluations Are The Weakness Of AR Teams At Services Vendors

AR's Circumstances And Successes Through The Lens Of Vendor Type

December 27, 2007

Primary author headshot


Why Read This Report

Industry analyst relations (AR) teams have a tough job at services vendors. They find fewer analysts evaluating services than products, which means there are fewer potential champions of services prowess. AR teams struggle to cover the broad range of fields in which their companies often deliver, and analysts in turn find it harder to categorize them. Nevertheless, AR teams' performance across all the services companies we surveyed indicated that they're achieving their objectives and performance targets at a comparable level to their counterparts at other technology suppliers. Their big weakness lies in winning leadership of enough major analyst evaluations. As there are significantly fewer of these available to services companies than to software product companies, AR teams must allow for this when agreeing related targets.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2495 USD).


Table of Contents

  • Services Vendors Worry That AR Is Tougher In Their Industry
  • AR Is Youngest And Least Mature At Services Companies

  • Services AR Teams Must Reset Analyst Evaluation Leadership Targets
  • Related Research Documents

Recommended Research