Trends Report

Vendors With Dual Product And Service Offerings Should Circumvent Three AR Weaknesses

AR’s Circumstances And Successes Through The Lens Of Vendor Type

November 4th, 2022
Kevin Lucas, Principal Analyst
Kevin Lucas Principal Analyst
With contributors:
Laura Koetzle , David Morrison , Michael Belden

Summary

Although analyst relations (AR) people wonder how AR differs between vendors of products, services, or both, the commitments, success levels, and circumstances are more similar across these vendor types than different. However, vendors with a combination of service and product offerings must circumvent three areas of relatively low performance: creation of analyst assets for collateral; provision of insight to product and service plans; and communicating with analysts at the levels they desire.

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