Best Practice Report

Making The Case To Go Global

Globalization Plans Must Accurately Reflect The Opportunity And Risk

February 23rd, 2017
Lily Varon, Principal Analyst
Lily Varon Principal Analyst
With contributors:
Fiona Swerdlow , Meredith Cain

Summary

As eCommerce leaders look to expand their businesses into new and emerging markets, they often struggle with one of the first steps — outlining the business case for globalization. What should retailers tackle in their business plan? What mistakes do business leaders often make when trying to forecast the opportunity? How do you win over the powers within your organization? In this report, we address these questions and more as we dive into how eBusiness and channel strategy leaders formulate the case to go global. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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