Trends Report

Retail eCommerce In Brazil: Team Headcount And Organization

eCommerce Teams Are More Heavily Operations-Focused In Brazil Than In Other Markets

February 9th, 2017
Lily Varon, Principal Analyst
Lily Varon Principal Analyst
With contributors:
Fiona Swerdlow , Meredith Cain

Summary

"Retail eCommerce In Brazil" is a survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only retailers, and manufacturers selling direct responded to questions about the current state of their eCommerce businesses. This report informs eBusiness professionals about the makeup of eCommerce teams in the country, including the team headcount Brazilian firms dedicate to eCommerce functions such as operations and marketing.

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