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For Analyst Relations Professionals

Organize AR's Personnel Around Desired Business Value

Organization: The Industry Analyst Relations Playbook

January 3, 2018

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This is the Organization report in The Industry Analyst Relations Playbook For 2019.

Why Read This Report

Once industry analyst relations (AR) departments break out of single-person mode, AR managers must assign responsibilities across the team optimally and manage team member performance against them. This report lists the assignment options and shows how to weave the ones you choose into your staff performance management process. This report is an update of previously published materials. Forrester reviews and revises this report periodically for continued relevance and accuracy.

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Table of Contents

  • The Two Best Ways To Assign Responsibilities To AR Team Members
  • Recommendations

  • Manage Team Member Performance Within Highly Organized Teams
  • Supplemental Material
  • Related Research Documents

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