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For B2C Marketing Professionals

Overcome Top Enterprise Marketing Technology Challenges In Asia Pacific

Start By Aligning Your EMT Strategy Across Business Functions

January 3, 2018

Why Read This Report

Marketers in Asia Pacific (AP) invest in enterprise marketing technology (EMT) to better understand and engage empowered customers. However, many struggle to break down data, technology, and organizational silos to create an EMT strategy that is aligned across the company. This report uses insights from a survey of AP-based marketing leaders and in-depth interviews with senior marketing professionals in the region to provide guidance that marketing pros can use for their own EMT strategies and road maps.

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Table of Contents

  • Marketers Are Investing In EMT To Engage Empowered Customers
  • Overcome EMT Adoption Challenges To Make Marketing More Effective
  • Recommendations

  • Formalize Your EMT Strategy And Road Map Now
  • Supplemental Material
  • Related Research Documents

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