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For eBusiness & Channel Strategy Professionals

Paving The Path To Omnichannel Fulfillment

Road Map: The Omnichannel Commerce Playbook

November 21, 2017

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This is the Road Map report in The Omnichannel Commerce Playbook For 2018.

Why Read This Report

Omnichannel fulfillment programs have figured prominently on digital business priority lists for years, but many organizations are unsure of where to start. This report guides digital business professionals on how to craft an omnichannel road map that successfully bridges gaps between the organization's current capabilities and its vision for delivering future omnichannel programs. Digital business professionals will learn how to chart strategies and tactics to select the right technology, gain support from internal stakeholders, break down operational barriers, and measure progress. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Road Maps Translate Strategic Vision Into Action Items
  • Objective No. 1: Align Stakeholders With A Common Process
  • Objective No. 2: Identify Technology And Operational Capability Gaps
  • Objective No. 3: Plot Tasks And Responsibilities On A Timeline
  • Recommendations

  • Build A Road Map That Supports A Marathon, Not A Sprint
  • Supplemental Material
  • Related Research Documents

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